Genny CFO gives startups and small businesses a complete finance function: expert bookkeeping, accounting, and CFO guidance, accelerated by AI and priced for growing companies. You focus on growing. We handle the numbers.
Books that close in days, not weeks. AI speeds the work, professionals stand behind every number.
Your full accounting function with controller-level oversight, without the controller-level salary.
Forward-looking financial leadership. Forecasting, cash flow, and guidance for your next move.
Start where you need us today. Add more as you grow. We work around your existing setup.
Close faster. Report smarter. Grow confidently.
Less red tape. More runway.
Most firms sell you a service. We build you a finance function that grows with you, from clean books to strategic leadership. Start where you need us today and add more when you are ready.
Timely, accurate books that close on time, every month. AI handles the repetitive work while experienced professionals review every number, so you always know where you stand.
Explore Bookkeeping →Your entire accounting function, handled. Month-end close, reconciliations, financial statements, and controller-level oversight that keeps your numbers investor-ready.
Explore Outsourced Accounting →Strategic finance leadership without the full-time hire. Forecasting, cash flow strategy, KPI reporting, and the decision support to grow with confidence.
Explore Fractional CFO →No prep needed, just a real conversation about your finances.
We scope exactly what you need, nothing more.
Your books, reporting, and financial advisory expertise, all in one place.
Faster closes, clearer numbers, and the financial visibility to stop guessing and start growing.
We are not a software tool or a generic bookkeeping service. We are finance professionals who use AI so you get the expertise without the price tag.
30+ years of combined accounting and finance expertise, applied to the unique challenges startups and small businesses face every day.
AI accelerates our work. Our experience validates it. You get faster closes and sharper insights, backed by professionals who never let the data speak for itself.
Full-service or advisory only. We work around your existing setup and grow with you as your needs change.
No bloated retainers. Clear, predictable pricing built for businesses that are watching every dollar.
Genny CFO was founded by two finance professionals with complementary strengths: one rooted in accounting, one rooted in strategic finance. Together, they cover the full finance function that growing businesses usually have to hire three people to get.
Courtney has spent her career making complex accounting run smoothly, from Wall Street asset managers to high-growth SaaS companies. As a controller and finance and accounting leader, she has owned month-end closes, built accounting processes that scale, and guided businesses through entity integrations, consolidations, and wind-downs. She brings enterprise-level rigor to businesses that could never justify enterprise-level overhead.
Ariel has spent 15 years in finance across venture capital, private credit, and corporate treasury. She has advised startup founders on cash runway and capital strategy, built treasury and FP&A functions from the ground up, and prepared companies for fundraising, lenders, and public-company reporting. She translates financial data into decisions, and decisions into plans you can actually execute.
Why it works: most firms give you either clean books or big-picture advice. Because our backgrounds cover both sides of the finance function, your accounting and your strategy are always speaking the same language.
Book a free 30-minute discovery call. No commitment, just a real conversation about your finances.
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