You built this business. Running it and running the numbers are two different jobs, and only one of them is why you started. GennyCFO takes the other one, so the answers are ready before the decision is.
Someone senior thinking about where you are headed, not just recording where you have been.
Your full accounting function, from daily bookkeeping through controller-level review.
Books caught up, processes automated, reporting built. Scoped, delivered, done.
You work directly with the people who own your numbers. No account manager, no handoff.
Close faster. See further. Decide with confidence.
Less red tape. More runway.
Most growing companies don't have an accounting problem. They have a translation problem. The information is in there somewhere, and nobody is turning it into a decision.
Growth eats cash. Without a forecast, you learn that from your bank balance instead of your plan.
What you pay to win a customer, and what that customer is worth over time, are knowable numbers. Most companies are running without them.
Two hires, a new market, a piece of equipment. The analysis is buildable. Somebody has to build it before you sign.
Tax compliance is not financial management. Looking backward once a year isn't a plan.
A full-time finance team costs more than most growing companies can justify, and most don't need one anyway. GennyCFO gives you that same experience scaled to what your business actually needs, whether that's someone in your corner every month or a single project handled and off your plate.
Someone senior thinking about where you're headed, not just recording where you've been. You'll know how long your cash lasts, what a big decision will cost before you make it, and where to lean in for the strongest return.
Explore Fractional CFO →Your full accounting function, from daily bookkeeping through controller-level review. Reconciliations, month-end close on a schedule, and financial statements you can hand to a lender or an investor without flinching.
Explore Outsourced Accounting →Not every business needs an ongoing partner. Some just need the books caught up, the manual work taken out of their finance process, or reporting built that should have existed a year ago. We scope it, we do it, and you're set. It's also the easiest way to see how we work before committing to anything.
Explore One-Time Support →What you spend to win one, how long before they pay that back, and which channels are worth putting more money behind.
Pricing moves profit faster than almost anything else in a business, and we'll show you where the room is.
No more nights rebuilding a spreadsheet or digging for a number someone asked for. The work happens without you, and the answer is there when you need it.
A strong sales month can hide a squeeze two months out. We watch for that, so you hear about it early enough to do something.
Most firms in this space solve the growth problem by adding layers between you and whoever actually understands your numbers. We built GennyCFO to work the other way. Fewer clients, handled directly, by people who know your business well enough to be useful without asking.
You work directly with the people who own your numbers. No account manager, no handoff, no re-explaining your business to someone new every quarter.
Wall Street asset managers, private credit, and venture capital taught us the standards. Years inside fast-moving, high-growth businesses taught us what actually matters when the team is small and the decisions come quickly.
AI and automation handle the repetitive work and flag anything that looks off. A CPA reviews it before it reaches your financials.
Every engagement is scoped around what your company actually needs. We don't run you through a package built for someone else.
Thirty minutes. Tell us where things stand. No prep, no pitch.
You'll get an honest read on where things are and what would make the biggest difference first.
A one-time project, ongoing support, or both. You'll know exactly what you're getting and what it costs before you commit.
The numbers get handled, and you get them back in a form you can actually use.
How long this takes depends on what we find. We'll tell you straight rather than guess on the first call.
Book a free 30-minute discovery call. Come as you are, messy books and all.
Book a Free Call